12ST_SPB.
Total area: 220 sq.m.
Location: Saint Petersburg
Year: 2021
The implemented concept of the interior solutions of the 12STOREEZ fashion brand flagship store in Saint Petersburg reflects not only the brand’s sustainability and its passion for natural textures and shades, but also its progressive approach that was highlighted by the choice of advanced materials. The project represents the utmost harmonious combination of strict distinct features such as metallic details, translucent frameworks made of polycarbonate together with soft natural elements – wooden and stone finishes.
This particular project goes in line with sustainability principles along with innovative ideas and aspiration for neat lines, restrained color solutions, minimalistic yet inviting atmosphere and personalized, sensitive approach to the interior design. Eye-catching details such as dandelions “captured” in resin, “crumpled” metal box facing the main entrance and subtle terrazzo stairs altogether create an elevated space.
Architectural custom-made furniture, extendible volumes and divider systems, hidden storage modules and boxes that often shape the entire room always form the basic structure.
PHOTOGRAPHER: Sergei Melnikov
STYLIST: Natalia Onufreichuk
STYLIST: Natalia Onufreichuk
